Insurtech Profile: Openly’s ‘Sophisticated’ Digital Experience for Independent Agents


Keep an eye out for Openly, a new digitally-sophisticated upmarket homeowners insurer catering to independent agents.

According to Ty Harris, founder and CEO, Openly will launch in early 2019 in a yet-to-be-announced large inland state. “We’re going after mainland America homeowners insurance,” Harris, a former Liberty Mutual executive turned entrepreneur, told Wells Media’s Andy Simpson at the 2018 InsureTech Connect Conference.
The clearly simplified system prompts agents to answer only three questions to get a quotation for a customer, and makes it easier to click for pricing and pricing for second homes, floods, content, hosts, or other options.

Founding partner Matt Wielbut, is an old Goldman Sachs technology manager who has set up an insurance agent.

Harris said Openly plans to add more products after it leaves.

In this interview, Harris discusses Openly’s origins, digital capabilities, raised host policy, and proposition for independent agencies.

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