While 75 %of the city is flooded with floods in recent years, BMW has published footage of the new 2019 8-Series Coupe on Venice channels.
The BMW iconic 8-Series was revived and the launch of this important model should have been stylishly carried out. The ads of the model had everything necessary for success. The company displayed the new model in Venice’s historic center. The car has never been built so far under the Canal Grande and Rialto Bridge. 8-in order to prevent the series from being affected by water, special floating platforms were placed where the car will pass by permission from the authorities.
In the TV commercials we see a young Venedian who loves BMW cars but lives in a city where transportation is provided by boats and boats. Years later, he returns to Venice as an adult and dreams of riding the 8-Series Coupe car on the canals of the historic city. According to the BMW, advertising is based on the fact that things seem impossible.
The advertising film offers an impressive visual experience. On the other hand, the timing of the ad could have been better. These days, Venice is experiencing one of the worst floods in history, and catastrophic storms are damaging the city. The rising waters have covered Venice’s famous squares and roads. In some places, the water level is up to 1560 mm.
At such a time, the release of a cheerful commercial film showing the BMW 8-Series coupe on the city’s canals led to some criticism, calling it insensitive.
Legal warning !
The information, comments and suggestions there are not covered by investment advice. It is based on the author's personal opinions. These views may not fit your financial situation and risk and return preferences. For this reason, based solely on this information, investment decisions may not have the appropriate consequences for your expectation. Our Site is not responsible for any direct or indirect damages incurred by the investors as a result of the use of the information on the Site, deficiencies in the sources, damages incurred by profit, moral damages, or damage to third parties.